Prima Power appointed Lorenzo Salgado regional sales manager for California, Arizona and Mexico, tasking him with leading the company’s strategic expansion in the Mexican market. A Guerrero native, Salgado brings 23 years of experience with the company and will focus on growing the company’s presence in key sectors of Mexico such as the automotive, data center, construction and industrial manufacturing sectors. As part of the expansion, the company will launch a specialized spare parts warehouse in Monterrey to improve service response for local and global customers.