Drafto launched a rebrand with a new logo, website, leadership changes and a fresh market approach as the 80-year-old manufacturer prepares for future growth. CEO Stanley Celich said: “Drafto has always been built on the strength of its product and people. Our best asset walks through the door every day, and now, our reinvigorated brand gives a nod to the company’s historic legacy and makes a statement about where we are going. We are investing in the future and innovating, while remaining firmly rooted in the values that have defined us for more than eight decades.” Drafto is known for rugged, steel-mill-dutysolutions such as coil lifters, hook blocks and crane scales.